Hello to all,
Thank you so much for taking the time to share your thoughts about the organizational renaming process that RTOERO is undertaking.
Change can be difficult – so why are we looking to change a name that has served our organization for 55 years? Here is a bit of context and background:
In 2018-2019, we engaged in extensive consultation with members and districts to define our “brand” – the unique value we bring to members and Canadian society. As part of that process, we heard very clearly that our name – The Retired Teachers of Ontario/Les Enseignantes et Enseignants Retraités de l’Ontario – no longer accurately represents our organization for the following reasons:
In 2019, we launched the new brand visuals and materials, but we knew that we would need to complete the rebrand by addressing the organizational name. In the interim, we have been using RTOERO as our name.
Our organizational name is our calling card, and it has a big job to do:
A new name for our organization needs to meet a number of vitally important criteria. A new name will:
Some members might think that we can continue to go along using “RTOERO” as our name. Here are some of the reasons this is not a workable long-term solution:
A few other things to consider:
I want to assure you that the process we are using to develop a new name prioritizes the perspectives of our members and districts. Throughout the fall, we are gathering members’ perspectives in many ways:
All of this input will help to shape the next steps of the process. And we will continue to communicate with districts and members throughout the process.
The passion that our members have for our organization is truly one of our strengths. You can be assured that everything about our organization that matters to you will only be enhanced by a new name that helps us to be more effective in telling our story to current and future members – as well as to our many partner organizations, government officials and other stakeholders.
Again, thank you for sharing your perspective. I encourage you to continue to be part of this renaming process.
Chief Executive Officer/Directeur général
t: 416-962-9463 ext 222 | 1-800-361-9888 m: 647-502-7443